Building A Successful Uk Business As An Expat: Tips And Strategies
Building a Successful UK Business as an Expat: Tips and Strategies invites readers on a journey through the bustling marketplace of the United Kingdom. As you turn each page, you’ll discover a narrative rich with insights and practical advice, weaving together the intricate tapestry of regulations, cultural nuances, and entrepreneurial spirit required to thrive in this foreign land.
This exploration not only highlights the challenges but also the immense opportunities awaiting those daring enough to venture across borders.
From understanding the labyrinthine business regulations to tapping into the vibrant network of local professionals, this narrative unfolds like a guidebook for the intrepid entrepreneur. You’ll learn about essential legal and financial considerations, effective networking secrets, and the importance of cultural awareness in avoiding pitfalls.
As the story progresses, it delves into marketing strategies that capture the local consumer’s heart and the digital tools that can propel an expat business to new heights. This tale is more than a guide; it’s a reflection of dreams, resilience, and the pursuit of success in an unfamiliar yet promising world.
Understanding the UK Business Landscape as an Expat
Navigating the business landscape in the UK as an expat can be both exciting and challenging. The country offers a dynamic environment with a well-established market structure and plenty of opportunities for growth and innovation. However, understanding the nuances of business regulations, cultural norms, and the potential hurdles can be crucial for your success.
This segment provides insights into key regulations, the business environment, and challenges you might face as an expat entrepreneur in the UK.
Key Regulations for Expats Starting a Business in the UK
When starting a business in the UK, expats must familiarize themselves with several important regulations and legal requirements. Understanding these can help ensure compliance and smooth operation.
- Business Structure:Decide on the type of business structure that best suits your needs, such as a sole trader, partnership, or limited company. Each comes with its own legal implications, tax obligations, and administrative requirements.
- Visa Requirements:Ensure you have the appropriate visa that allows you to set up and run a business. The Innovator and Start-up visas are specifically tailored for entrepreneurs looking to establish a business in the UK.
- Taxation:Register for taxes with HM Revenue and Customs (HMRC). Understand the VAT requirements, corporation tax, and other relevant tax obligations to avoid hefty penalties.
- Employment Law:If you plan to hire employees, familiarize yourself with the UK’s employment laws, including minimum wage, working hours, and employee rights.
- Data Protection:Compliance with the General Data Protection Regulation (GDPR) is crucial when handling personal data. It ensures the privacy and protection of individuals’ data.
The UK Business Environment and Culture
The UK business environment is renowned for its diversity, innovation, and competitiveness. Understanding the cultural aspects can significantly impact how you conduct business and interact with stakeholders.
The UK boasts a robust economy with a strong emphasis on services, finance, and technology sectors. Networking plays a vital role, and building strong relationships can lead to new opportunities and partnerships. The business culture values punctuality, professionalism, and a clear communication style.
- Innovation and Technology:The UK is a hub for innovation, especially in technology and fintech sectors. Entrepreneurs are encouraged to explore new ideas and leverage the latest technological advancements.
- Diversity and Inclusion:With a multicultural workforce, the UK promotes diversity and inclusivity, creating a rich environment for global ideas and perspectives.
- Competitive Market:While the UK offers vast opportunities, it is also highly competitive. Differentiating your business through unique value propositions is crucial for success.
Common Challenges Faced by Expats
While the UK offers a conducive environment for business, expats may face specific challenges when establishing and running their ventures.
Adapting to a new business culture, understanding legal requirements, and overcoming language barriers can pose initial hurdles. However, being prepared and informed can help mitigate these challenges.
“Success in business requires training and discipline and hard work.”
David Rockefeller
Some common challenges include:
- Financial Management:Accessing funding and managing finances can be challenging, especially for newcomers unfamiliar with the UK banking system.
- Compliance and Regulations:Navigating the complex regulatory landscape requires diligence and regular updates to remain compliant.
- Market Entry Strategies:Identifying the right market entry strategy is crucial, given the competitive nature of the UK market.
- Building a Network:Establishing a professional network from scratch is important for gaining industry insights and opportunities.
Legal and Financial Considerations
Navigating the legal and financial aspects of starting a business in the UK as an expat can be complex but essential. Understanding these aspects will not only ensure compliance with UK regulations but also empower you to make informed decisions that can significantly impact the success of your business.
Legal Requirements for Expats Starting a Business in the UK
Starting a business in the UK as an expat requires understanding and meeting several legal requirements. These ensure that your business is legally recognized and operates within UK laws.
- Visa Requirements:Depending on your nationality, you may require a specific visa to start a business in the UK, such as the Innovator or Start-Up visa.
- Registering with HMRC:All businesses must register with Her Majesty’s Revenue and Customs (HMRC) for tax purposes.
- Business Structure:You must decide on a legal structure for your business, such as a sole trader, partnership, or limited company, each with different legal implications.
- Compliance with Employment Laws:If you plan to hire employees, you must comply with UK employment laws, including contracts, wages, and workplace safety.
Financial Planning and Funding Options
Financial planning involves not just understanding your initial capital needs but also exploring various funding options available for expat entrepreneurs in the UK.
- Business Loans:Many banks and financial institutions offer business loans to expats, though often requiring a strong business plan and personal guarantees.
- Government Grants:The UK government provides various grants and subsidies to support small businesses and entrepreneurs, though eligibility criteria apply.
- Investment from Venture Capitalists and Angel Investors:These investors can provide significant funding, often in exchange for equity in your business.
- Bootstrapping:This involves using personal savings or revenue generated by the business to fund growth initially, often a preferred method for maintaining control.
Step-by-Step Guide to Registering a Business in the UK as an Expat
Registering a business involves several steps and considerations to ensure that your business is recognized and compliant with UK laws.
- Choose a Business Name:Your business name should be unique and not infringe on existing trademarks.
- Determine Business Structure:Decide whether your business will be a sole trader, partnership, or limited company, as each has different registration processes.
- Register with Companies House:If setting up a limited company, you must register with Companies House, providing details such as company name, address, directors, and shareholders.
- Register for Taxes:All businesses must register with HMRC for tax purposes, including VAT if your turnover exceeds the threshold.
- Open a Business Bank Account:It’s crucial to separate personal and business finances by opening a dedicated business bank account.
- Obtain Necessary Permits and Licenses:Depending on your business type, you may need specific permits or licenses to operate legally.
Effective Networking and Building Local Connections
Establishing a strong professional network is crucial for expats looking to succeed in the UK business environment. Networking serves as the gateway to invaluable resources, potential partners, and market insights that are essential for business growth. For expats, building local connections can provide a foundation of support and guidance as they navigate the nuances of the UK market.Expats can employ various strategies to build a robust professional network in the UK.
These strategies not only facilitate personal growth but also enhance the visibility and credibility of their business ventures.
Strategies for Building a Strong Professional Network
Building a professional network in the UK involves strategic actions aimed at connecting with individuals and organizations that can contribute to your business objectives.
- Join Professional Associations:Becoming a member of industry-specific associations or chambers of commerce can provide access to networking events, resources, and mentorship opportunities.
- Attend Networking Events:Regularly participate in industry conferences, workshops, and seminars. These events are excellent platforms for meeting peers, potential partners, and industry leaders.
- Leverage Social Media:Platforms like LinkedIn are invaluable for connecting with professionals in your industry. Engage with content, join groups, and participate in discussions to increase your visibility.
- Engage in Local Community Initiatives:Participating in local business forums or volunteer opportunities helps establish a presence and reputation within the community.
Key Networking Events and Platforms Beneficial for Expats
Understanding which events and platforms are most beneficial can streamline an expat’s networking efforts and maximize the return on time invested in these activities.
- Industry Trade Shows:Events like the Great British Business Show provide opportunities to showcase products and services, connect with potential clients, and learn from industry experts.
- Business Networking Platforms:Websites such as Eventbrite and Meetup offer a variety of networking events tailored to different industries and interests.
- Expat-Specific Groups:Organizations like Internations provide a network and support system specifically for expats looking to connect with others in similar situations.
- Local Business Hubs:Coworking spaces often host networking events and workshops that are perfect for meeting other entrepreneurs and professionals.
Leveraging Local Connections for Business Growth
Once connections are established, it’s essential to leverage them effectively to foster business growth. Expats can use their local networks to gain insights, access new markets, and enhance their business operations.
- Seek Local Expertise:Utilize contacts to gain insights into local consumer behavior and market trends, which are crucial for tailoring products and marketing strategies.
- Form Strategic Alliances:Collaborate with local businesses to expand market reach and share resources, reducing costs and enhancing business capabilities.
- Access Mentorship Opportunities:Experienced professionals can offer guidance and advice, helping navigate new challenges and providing strategic business insights.
- Participate in Collaborative Projects:Engage in joint ventures or community projects that enhance brand visibility and reputation within the local market.
Building and maintaining a professional network is not just about collecting contacts—it’s about developing meaningful relationships that contribute to long-term success.
Marketing Strategies for Expat-Owned Businesses
Marketing your business effectively as an expat in the UK requires a nuanced approach, tailored to the unique challenges and opportunities presented by operating in a foreign market. Understanding the local consumer behavior and leveraging the power of digital and traditional marketing channels can significantly enhance your business’s visibility and appeal.
This section will walk you through developing a marketing plan specifically designed for expat businesses and highlight successful tactics used by other expat entrepreneurs.Creating a marketing plan that resonates with both local and international audiences demands careful consideration of regional preferences and cultural nuances.
A well-structured plan not only Artikels your marketing objectives and strategies but also serves as a roadmap for achieving sustainable growth in a competitive landscape.
Understanding Local Consumer Behavior and Preferences
To effectively market your business, it is crucial to gain insights into the local consumer behavior and preferences. Understanding what drives purchasing decisions and aligns with cultural preferences can help tailor your offerings more precisely.Local consumers in the UK often value:
- Quality and Reliability:UK consumers tend to prioritize product and service quality, looking for reliable and trustworthy brands.
- Environmental Responsibility:There is a growing trend towards sustainability, with consumers increasingly favoring eco-friendly products and companies with green policies.
- Digital Engagement:Given the high internet penetration, having a strong online presence and engaging digital content is crucial.
Successful Marketing Tactics Used by Expat Entrepreneurs
Expat entrepreneurs can draw inspiration from successful marketing tactics that have proven effective across various sectors. These strategies can be adapted to align with your business goals and target audience.Examples of successful tactics include:
- Leveraging Social Media:Many expat businesses have thrived by using platforms like Instagram and LinkedIn to build communities and engage directly with their audience.
- Hosting Cultural Events:Organizing events that showcase cultural heritage or unique aspects of your home country can attract attention and foster community engagement.
- Collaborative Partnerships:Partnering with local businesses or influencers can provide credibility and broaden your reach within the local market.
By adopting these strategies and continuously adapting to market changes, expat entrepreneurs can create a dynamic and effective marketing plan that fuels business growth in the UK.
Navigating Cultural Differences
Navigating cultural differences is an essential skill for expats looking to build a successful business in the UK. Understanding these differences can significantly impact business success, as it influences how relationships are formed and maintained. The UK has its unique cultural nuances that can affect everything from communication styles to business negotiations.
For expats, being culturally aware means more than just avoiding faux pas; it’s about leveraging cultural insights to build strong business relationships and drive growth.Cultural awareness in the UK business context involves understanding the subtleties of communication, etiquette, and workplace values.
The British are known for their politeness, indirect communication style, and a strong sense of personal space. These traits can be different from the business cultures found in other countries, and recognizing these differences is critical for expats. For instance, while Americans might appreciate straightforwardness, in the UK, a more nuanced and polite approach is often preferred.
Comparing UK Business Etiquette with Other Countries
Business etiquette varies significantly around the globe, and understanding these differences can help expats avoid misunderstandings and build better business relations.
- In the UK, punctuality is highly valued, similar to Germany, where being on time is considered a sign of respect and professionalism. In contrast, some Southern European and Latin American countries have a more relaxed approach to time.
- British business communication tends to be more indirect and understated compared to the direct and open style common in the United States. This means that in the UK, reading between the lines and understanding context is crucial.
- The concept of ‘small talk’ before meetings is an important part of building rapport in the UK, which is similar to practices in countries like Australia and Canada, but different from the more task-focused approach in Japan.
Overcoming Cultural Barriers in the Workplace
Successfully overcoming cultural barriers in the workplace requires a proactive approach and willingness to adapt. Here are some strategies that can assist expats in navigating these challenges:
- Engage in cultural training sessions or workshops to better understand the UK work environment and the cultural expectations within it.
- Build cultural bridges by fostering open communication, encouraging team members to share their cultural perspectives, and celebrating diversity within your team.
- Be observant and adaptable to different communication styles and preferences. This might include adjusting your style to better align with the indirect communication often favored in the UK.
- Seek feedback regularly from local colleagues and partners to understand how your actions and communications are being perceived and whether any cultural misunderstandings have occurred.
Understanding and navigating cultural differences is not just about avoiding mistakes; it’s about creating an environment where diverse perspectives are valued, and everyone feels comfortable contributing to business success. By being culturally aware and adaptable, expats can build more meaningful connections and foster a workplace culture that embraces diversity.
Leveraging Technology and Digital Tools
In today’s digital age, technology plays a crucial role in transforming business operations, offering solutions that can drive efficiency and growth. For expat business owners in the UK, understanding and utilizing these digital tools can provide a significant competitive advantage.
This section will explore essential digital tools and technologies, how they can streamline operations, and the powerful role of social media in promoting expat-owned businesses.Digital tools offer unmatched potential for optimizing various facets of business management. From communication to data management, these technologies can simplify complex processes, reduce costs, and enhance productivity.
Understanding which tools to implement can make a substantial difference in business success.
Essential Digital Tools for Expat Business Owners
Harnessing the right digital tools can streamline business operations and enhance productivity. Here is a list of essential digital tools that every expat entrepreneur should consider:
- Communication Tools:Platforms like Slack, Microsoft Teams, and Zoom facilitate seamless communication and collaboration among team members, irrespective of their physical location.
- Project Management Software:Tools such as Trello, Asana, and Monday.com help in organizing tasks, setting deadlines, and tracking progress efficiently.
- Accounting and Finance Software:QuickBooks, Xero, and FreshBooks provide easy-to-use solutions for managing invoices, tracking expenses, and generating financial reports.
- Customer Relationship Management (CRM):Salesforce, HubSpot, and Zoho CRM offer comprehensive platforms for managing customer interactions and improving sales processes.
- Cybersecurity Solutions:Tools like Norton, McAfee, and Bitdefender ensure data protection and safeguard against cyber threats, which is critical for businesses operating in digital environments.
Streamlining Business Operations with Technology
Technology is a pivotal driver in streamlining business operations, helping expat entrepreneurs enhance efficiency and reduce overhead costs. Integrating cloud-based solutions, like Google Workspace and Microsoft 365, allows businesses to store data securely and enable remote work, which is particularly beneficial for expats managing international teams.
Automation tools, such as Zapier, can automate repetitive tasks, freeing up time for strategic activities. Additionally, using data analytics tools like Tableau or Google Analytics can provide insights into customer behavior and business performance, aiding in informed decision-making.
The Role of Social Media in Promoting an Expat Business
Social media platforms are powerful tools for marketing and promoting expat-owned businesses, offering a direct line to potential customers and a way to establish brand presence.Platforms like Facebook, Instagram, LinkedIn, and Twitter enable businesses to engage with their audience, share content, and build communities around their brand.
For instance, Instagram’s visual-centric approach can be ideal for businesses in sectors like fashion, travel, and food. LinkedIn, on the other hand, is perfect for B2B networking and showcasing professional expertise. Additionally, utilizing social media analytics tools can help monitor engagement rates, customer preferences, and campaign effectiveness, guiding future marketing strategies.
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” — Ryan Lilly
By effectively leveraging these tools and technologies, expat business owners can not only manage their operations more efficiently but also create a robust online presence that resonates with their target audience, ultimately driving business growth.
Accessing Local Resources and Support Systems
For expatriate entrepreneurs in the UK, understanding and utilizing local resources and support systems can be a game-changer in establishing and growing a successful business. The UK offers a variety of support structures specifically tailored for expats, helping them navigate the unique challenges they may face.
From government-backed programs to community groups, these resources provide invaluable assistance in various aspects of business development.The diversity of support available can be overwhelming, but it also means that there is likely a perfect fit for every business need. These systems can assist with everything from financing to networking, ensuring that expat entrepreneurs can find the help they need to thrive in the UK market.
Government and Business Support Organizations
The UK government, along with numerous business support organizations, offers a wealth of resources aimed at aiding expat entrepreneurs.
- UK Trade & Investment (UKTI): Offers advice and support to overseas investors establishing a presence in the UK. They provide market research, business networking opportunities, and introductions to industry experts.
- Local Enterprise Partnerships (LEPs): LEPs are voluntary partnerships between local authorities and businesses, providing funding, support, and guidance to businesses in specific areas.
- Business Support Helpline: A UK government initiative providing advice and information to new and existing businesses, including those run by expats.
Expat Community Groups
Expat community groups play a crucial role in supporting entrepreneurs from abroad. These groups offer not only networking opportunities but also a sense of community and shared experience.
- Meetup Groups: Platforms like Meetup feature various groups for expat entrepreneurs, providing networking opportunities and group activities centered around business growth.
- The British Expat Forum: An active online community where expats can share their experiences and advice on starting and running a business in the UK.
- Local Chambers of Commerce: Many towns and cities have chambers of commerce that offer networking events and business development resources for expats.
Financial Resources and Grants
Access to financial resources is crucial for the growth of any business. The UK offers various grants and funding options tailored for expat entrepreneurs.
- Start-Up Loans: Government-backed schemes offering loans and mentoring to new businesses, including those run by expats.
- Innovate UK: Provides funding and support for innovative projects and businesses, which can be particularly useful for tech-focused expat entrepreneurs.
- Angel Investment Networks: Networks that connect startups with angel investors interested in providing funding and mentorship.
Training and Development Programs
Continuous learning and development are vital for business success. Several programs focus on enhancing skills relevant to expat entrepreneurs.
- Enterprise Nation: Offers a range of workshops, webinars, and networking events designed to enhance business skills and foster connections.
- Business Growth Hub: Provides tailored support and training programs to help entrepreneurs develop their businesses.
- Prince’s Trust Enterprise Programme: For younger expat entrepreneurs, this program offers mentorship, training, and funding opportunities.
Finding the right support system can be the cornerstone of success for expat entrepreneurs in the UK.
Case Studies of Successful Expat Entrepreneurs in the UK
There’s something undeniably inspiring about hearing stories of individuals who have ventured into unfamiliar territories and triumphed against the odds. In the bustling entrepreneurial landscape of the UK, many expats have carved out successful niches, bringing fresh ideas and innovative approaches to the market.
This section delves into some of their stories, highlighting the strategies they adopted and the lessons learned from their entrepreneurial journeys.These case studies not only celebrate their achievements but also provide valuable insights for aspiring expat entrepreneurs looking to navigate the UK business landscape.
Let’s explore the journeys of a few notable expat entrepreneurs who have made their mark in the UK.
Case Study: Janina Neumann
Visual Communication Specialist
Visual Communication Specialist
Janina Neumann, originally from Germany, is a prime example of an expat who has leveraged her skills to build a successful business in the UK. Her company, Janina Neumann Design, specializes in creating bilingual branding designs, which cater to English and German-speaking markets.Janina utilized her unique cultural background and language skills to fill a niche market, offering a service that bridges the gap between two distinct cultures.
- Janina’s ability to fuse English and German design sensibilities helped her secure a unique market position, attracting clients across both nations.
- She emphasized the importance of understanding cultural nuances in design, which allowed her to create more relatable and effective branding materials for her clients.
“Cultural insight is invaluable when creating designs that resonate with audiences across different markets.”
Case Study: Alok Alström
Tech Entrepreneur
Tech Entrepreneur
Alok Alström, a Swedish entrepreneur, co-founded the tech company, AppJobs, which connects gig workers with job opportunities. Based in London, Alok recognized the growing gig economy and developed a platform that directly catered to its needs.Alok’s strategy involved thorough market research and leveraging technology to create a seamless experience for users.
- He identified a significant gap in the market for a platform that aggregated gig economy jobs, simplifying the process for job seekers.
- By integrating user-friendly technology and focusing on user experiences, AppJobs quickly gained traction in the UK.
“Understanding and adapting to market demands quickly can turn challenges into opportunities.”
Case Study: Aline Santos
Food Industry Innovator
Food Industry Innovator
Brazilian-born Aline Santos is the founder of Soul Food, a UK-based company that delivers authentic Brazilian cuisine to a diverse audience. Her journey highlights the importance of cultural heritage and authenticity in building a brand.Aline’s approach was to maintain the authenticity of her Brazilian roots while catering to a diverse UK audience with a taste for international cuisine.
- She capitalized on the growing trend of international foods in the UK, ensuring her offerings stood out by focusing on authentic recipes.
- Her success was further cemented by collaborations with local food festivals and events, which increased her brand visibility.
“Embracing one’s cultural roots can be a powerful differentiator in a competitive market.”
These entrepreneurs demonstrate that success in the UK market often comes from leveraging unique backgrounds, thorough market understanding, and innovative approaches tailored to local needs. Their stories serve as a testament to the potential of expat entrepreneurs in the UK, providing a roadmap for others seeking to embark on similar journeys.
Continuous Learning and Development
In the ever-evolving business environment, continuous learning and development are essential for expat business owners aiming to thrive in the UK. This ongoing educational journey not only enhances personal and professional skills but also keeps entrepreneurs updated with the latest market trends and regulatory changes.
By committing to lifelong learning, expat entrepreneurs can better navigate the complexities of the UK business landscape and ensure the sustainability and growth of their ventures.Investing in continuous learning equips expat business owners with the ability to adapt to new challenges and seize emerging opportunities.
It fosters a culture of innovation and resilience, essential traits in a competitive market. Additionally, by staying informed about industry advancements and local business practices, expats can bridge cultural gaps and strengthen their market position.
Developing a Skill Development and Training Plan
Creating a structured plan for skill development that caters to the unique needs of expats is crucial for effective learning. Such a plan should focus on areas that directly impact business success and personal growth.
- Identify Core Competencies: Start by assessing the core skills necessary for your business operations. This may include leadership, financial management, marketing, and industry-specific skills.
- Set Learning Goals: Define clear, achievable learning objectives based on your assessment. These goals should align with both personal aspirations and business requirements.
- Choose Learning Methods: Decide on the most effective learning methods, such as online courses, workshops, or mentoring. Consider blending different methods to suit various learning styles.
- Schedule Regular Learning Activities: Allocate specific times for learning activities within your weekly or monthly schedule, ensuring consistent progress.
- Evaluate and Adjust: Regularly review your learning plan and make adjustments based on progress and changing business needs.
Examples of Courses and Programs for Business Growth
Various courses and programs are available to support the growth and development of expat-owned businesses. These resources span across different platforms and institutions, offering valuable insights and practical skills.
- Open University Business School:Offers a range of business and management courses that provide flexibility and are designed for working professionals.
- Coursera and edX:Provide online courses from top universities covering subjects like digital marketing, entrepreneurship, and business analytics, suitable for expanding business knowledge.
- Chartered Institute of Marketing (CIM):Offers professional marketing qualifications that can enhance strategic marketing skills and improve brand positioning.
- Federation of Small Businesses (FSB):Organizes workshops and seminars focusing on practical business skills, networking, and local market insights.
- Local Chamber of Commerce:Often hosts training sessions and events that cater to the needs of local businesses, facilitating community integration and support.
Continuous learning is not just an option; it’s a necessity for those who wish to lead and succeed in the dynamic world of business.
Last Word
As the story of Building a Successful UK Business as an Expat: Tips and Strategies reaches its riveting conclusion, it leaves you with a roadmap for success, illuminated by the experiences of those who have walked this path before. The narrative is a testament to the endless possibilities that await when one embraces change and innovation.
By integrating continuous learning and leveraging local resources, the expat entrepreneur is well-equipped to turn challenges into triumphs. With lessons learned and strategies shared, this guide is a beacon for those ready to embark on their own entrepreneurial odyssey in the UK.
Commonly Asked Questions
What are the first steps for an expat starting a business in the UK?
The initial steps include researching the UK market, understanding legal requirements, and registering your business. It’s essential to have a solid business plan and explore funding options early on.
How can expats overcome cultural differences in the UK business environment?
Developing cultural awareness and understanding local business etiquette are crucial. Engaging with local networks and seeking mentorship can also provide valuable insights into navigating cultural nuances.
What are the most common challenges faced by expat entrepreneurs in the UK?
Common challenges include understanding complex regulations, accessing finance, building a local network, and adapting to cultural differences. However, these can be mitigated with thorough planning and support.
How important is networking for expat entrepreneurs in the UK?
Networking is vital as it helps build professional relationships, provides access to resources, and offers opportunities for collaboration and business growth. Attending events and joining local business groups can be beneficial.